Google has finally declared the launch of the much-awaited free version of the A/B Testing platform, Google Optimize 360. It will give a quick acting solution to both small and big organizations. The primary function of it will be to enable marketers to test variations of sites so that the conversion rate can be improved. But the special thing about it is that it’s linked with Google Analytics.
Let’s check out what it has for you.
What Comes with the Free Version?
Till date, it hasn’t been openly discussed what the free version will have. Therefore, it can’t be explained in details. But it’s expected that it will allow a limited number of experiments with some additional functions.
Why Is Google Optimize 360 Necessary?
If you want to know how well your website is performing and want to improve its particular areas, there’s nothing better than an A/B testing tool. And when you find the same features along with Google Analytics data so that necessary experiments can be launched accordingly, the importance of A/B testing gets intensified. With it, you can be ensured about the fact that you are using the same metrics that are used in Google Analytics (Google Analytics goals and other session metrics). Therefore, there’s obviously a great opportunity for remarketing and generating high-quality leads. Besides, you also have the chance of testing different copies for a wide range of audiences.
What Is the Session Quality Score?
One of the most interesting announcements related to Google Optimize 360 is the session quality score that will anticipate the moves of a visitor based on his past behavior, data acquired from other users with the same interest and several other factors. Naturally, it would be a lot easier for you to understand who will make a purchase on your website or who will just increase the bounce rate.
What Is Google Data Studio?
Google Data Studio is now available in 21 more countries. It’s not only a free data reporting product, but also it comes with data visualization. The specialty of it is that, it enables businesses to spot and share insights between them so that collaborative decisions can be taken. Besides, Google has also announced to launch report templates to make it easier at the beginning. When it comes to templates in Google Docs, Slides and Sheets, organizations are able to make, edit and use a lot of templates.
What Is Google Tag Manager?
Google Tag Manager has been invented with the intention of letting marketers take fast decisions with confidence. It provides information about your site in the simplest ways possible. The powerful APIs that come with it help in increasing data accuracy and streamlining workflows.
This is what Google has in store for you. For now, you can only sign up for the invite list and enjoy the benefits once it is rolled out. Therefore, waste no time and get your business invited today.