Podcasting is one of the greatest content marketing channels. Joe Pulizzi, the founder of Content Marketing Institute, describes content marketing as “the marketing and business process for crea […]
Category Archives: Digital Marketing
Digital Marketing Strategy for the Hotel Industry in the Light of the 4 Ps of Marketing
Hospitality industry has been very receptive of latest technologies. In this article, you will see that how the traditional 4 Ps of the marketing mix – Product, Price, Promotion, and Place perform f […]
Why and How Should You Invest in Digital Marketing in Canada?
Did you know that digital ad spending are predicted to reach CA$8.80 billion in 2019? Mobile ad spending will also increase by 33.7% this year. Some more exciting facts about Canadian digital ad spend […]
5 Tactics to Deal with the 2019 Digital World
Being associated with the constantly developing technologies, the digital marketing industry is always prone to changes. Unquestionably, the changes are beneficial to both the buyers and sellers. But […]
Check out the Latest Trends in Hyper-Local Marketing
Image Credit: http://www.abrandforagrand.com/tag/hyperlocal-marketing/ If your business is listed in the digital world, you must have heard the term ‘Hyper-local Marketing’. It is a proven method […]