Advertising is an inevitable part of any e-commerce business, where pay-per-click (PPC) management plays an important role in bringing as much traffic as possible.
Research shows that 65% of small-to-midsized businesses use PPC campaigns to drive traffic to their listings, and PPC clicks have a 50% higher conversion rate. This means that if you are not using PPC, your competitors are taking away sales that could have gone to you.
But many businesses don’t, because managing ad campaigns requires constant monitoring and regular adjustments. Fortunately, different campaign management tools and software can help you streamline and automate different aspects of an ad campaign. These include planning, competitor and keyword analysis, execution, monitoring, and reporting.
Here, we discuss the most effective tools for efficiently handling PPC campaigns for an e-commerce website.
Discover the Best PPC Management Tools
Google is the dominant force in paid advertising, owning almost 80% of the market, with Amazon and Facebook also as large share owners. All offer free PPC management tools on, with some up-sells for bulk management or advanced features.
There are several other subscription platforms that offer great services for retail businesses and e-commerce websites. The best part about PPC tools is that they offer scalable and measurable methods and have a high ROI. Moreover, they benefit small and large businesses alike. So, you can take your e-commerce business to the next level with the right PPC strategies and tools.
Next, you will learn about some of the most effective tools you can use for your next PPC campaign.
Google Ads: When it comes to PPC management tools, the first name that pops up is Google AdWords (more commonly known as Google Ads). Its core function is to help you launch the search, display, video, and app ads on Google’s network.
You can also use them to promote your business, sell products or services, raise awareness, and increase traffic to your website. Your Google Ad account can be managed online, so you can create and change your ad campaign at any time, including your ad text, settings, and budget.
With a commanding market share in the search engine industry more than 90% , Google has found various ways to monetize its dominance, such as through advertising and partnerships. Learn about these strategies.
- Google search ads can help your business get to the top of the Google search engine results page (SERP) for your desired search terms.
- You can use video ads to advertise to your target audience on YouTube, which is owned by Google. Google will target specific YouTube channels to remarket your campaign.
- You can also run shopping, local, and smart campaigns through Google Ads using the channels and media mentioned above.
By monitoring its CTR (click-through rate) and Google’s Quality Score, you can get a sense of your ad’s quality and relevance, landing page experience, and overall ad performance.
Google Analytics: Google Analytics is used to keep track of website traffic, Google ad campaign performance, and on-site analytics data in real time. It also allows you to evaluate assisted conversions and identify which channels were more successful at this.
You can also analyze how the situation has changed over time and modify your PPC strategy based on that condition. The ability to compare several channels, including social advertising, referral traffic, and more is the key advantage of Google Analytics.
By accumulating data from all channels, Google Analytics can help you identify the best and worst-performing audiences for your niche. You can use that data to determine what your worst-performing users have in common and then eventually exclude them from your campaigns.
Using audience insights, you can also target an audience with the same characteristics (like demographics, interests, and geographical position) to launch new campaigns and improve your PPC performance.
SEMrush: Keyword and competitor research plays an important role in PPC strategy as many other businesses are bidding on your same category and product keywords. So, SEMrush comes to the rescue. Its paid marketing tool can help you understand competitor insights and monitor and analyze their activities, strategies, PPC spending, and the amount of traffic they are getting.
You will also learn:
- Which keywords you should be bidding on and how much this will cost you?
- What platforms do your competitors’ ads appear on and what kind of messaging do they use?
You only need to enter a starting keyword and you will get a whole host of ideas to use in your campaigns. It also helps create compelling ad copy for advertisers looking to automate their campaign management. You can use the SEMrush Keyword Magic tool to discover the ideal keywords and gather all the information you require to develop a profitable campaign.
SEMrush comes with a free trial process. This allows marketing professionals limited access to the tools available to paying clients. It also lets new users have a test run to see if it is right for their business needs. Users can get a SEMrush free 7-day trial.
These are three of the most popular, significant, and effective PPC management tools for the e-commerce industry. Based on its growing ad revenue and popularity, it can be assumed that Google will continue to prioritize paid search opportunities. So, if you are planning a PPC campaign, consider using the above-mentioned tools. And if you need any kind of help in PPC, digital, or social media marketing, get in touch with G Web Pro. We can help maximize your marketing dollars.
Few other tools include : Bing Ads, Facebook Ads, AdEspresso, Hootsuite Ads. We will be updating on tools in our up coming blogs.