Can you predict what SEO will look like in 2022? In the last few years, SEO trends have changed drastically, both in Toronto and other major Canadian markets, with search engine algorithms constantly evolving thanks to innovations in emerging technologies.
Today, SEO is much more than just advertising or marketing. It takes a lot more to keep up with current trends in areas that may impact your business. That is why SEO demands attention and interconnectivity to guarantee a good presentation for your company or brand.
With 2022 on the horizon, have you planned your SEO strategy? We are here to share some of the most important SEO strategies and techniques to prepare your business for what is coming.
Top 2022 SEO Trends that You Need to Consider
We know that SEO is a data-driven strategy, where we get well-researched predictions of what internet users search for frequently. But just as fashion changes constantly, so do SEO trends. Additionally, the factors that offer richer, higher-quality content evolve as well. Do you know why? The answer depends on two points.
- The first is the constantly-changing nature of human behaviour. How consumers react to the internet (and their expectations of it) change over time. For example, now people are more inclined towards video-based SEO. So, video-based content that is relatable to your visitors should be a key point of your 2022 SEO strategy.
- The second factor is Google’s search engine algorithm which wants to keep the quality of user experience (UX) high. That’s why it keeps updating the algorithm in both big and small ways. These regular updates meet the needs of users and eliminate potential vulnerabilities before they occur. As a result, SEO studies are always evolving.
To keep you in the loop, we have compiled the SEO trends that will impact 2022.
1. Artificial Intelligence Is Going to Be a Game-Changer
The growing popularity and functionality of artificial intelligence is changing the way users interact with online content. The best part about AI is it facilitates online searches and helps to present users the results they most like. With the latest technologies and advancements, AI will improve search-related UX by focusing on factors like click-through rate and time on page.
How to get AI to work for you:
- Create useful, well-organized, and engaging content. It will also help your users to find you more easily on any platform. For example, if you want to rank in Toronto-based SEO, you have to cater to the demands and UX of Torontonians to satisfy Google’s AI algorithm RankBrain. This is likely to become one of the most important factors for Google search engine result pages (SERPs) in 2022.
- Chatbots can answer virtually any questions put to them by website visitors, with almost no need for human interaction. By using them, you can provide more active customer service automatically. This will both improve user experience and meet people’s desire to access information. So, use AI technology wisely to create trust in your company in the eyes of SEO and stay ahead of your competition.
2. Shift to Longer, High-Quality Content
Long-form content will positively impact your SEO score if it’s good. We already know that Google Panda does not like poor content. Over time, it has become apparent that longer, better-quality content can generate more engagement and website traffic. Therefore, while preparing your SEO strategies for the next year, we focus on preparing comprehensive, more relevant, and longer content (over 2,000 words). This has proven to get more traffic and shares than shorter-form content.
To make it engaging:
- You can divide your content into multiple subsections with interesting H2 and H3 subheadings. These subheadings will help readers scan the content.
- The H1, H2, and H3 will also make it easier for Google bots to index and scan your article. You should also ensure that your content is easy to share to improve your SEO.
- Create content that satisfies Google’s EAT principle (Expertise, Authoritativeness, and Trustworthiness) to rank higher.
- Build good internal links to increase conversion rates.
- Understand the buyer persona to comprehend what kind of content your target audience values.
- Don’t forget to include relevant sharing links so that readers can share your content with the click of a button.
3. Be Mobile Ready
Mobile users conduct the majority of online searches. That’s why Googlebot primarily crawls and indexes pages with its smartphone agent going forward. This is called mobile-first indexing, which was announced by Google in 2019. It is estimated that more than 72% of internet users will access the internet via mobile devices by 2025. If you want to increase your SEO value, you must have a mobile-friendly website to rank higher in SEO.
You can use Google’s Mobile Usability Report to discover the portions of your website that you need to improve. This will help you create a responsive, dedicated mobile site. To do so:
- Optimize your website to adapt to any kind of mobile screen.
- Build an app for iOS and Android to provide better service.
- Focus on the design of the website and app to smooth the access and navigation process.
4. Video Creates High-Ranking SEO
Users can relate to visual content. That’s why we see sky-high engagement on platforms like Snapchat, TikTok, YouTube, and Instagram. So if you are searching for the most important SEO trend for 2022, then it would be video. It is not only engaging but video content also helps you to be seen as a helpful and authoritative source.
Therefore, if you are ready to give your website maximum traffic, take a plunge into video.
- Start by making a list of your video content ideas.
- To optimize your video content, write a crisp description with useful keywords and hashtags. These will redirect the content to its intended audience.
- Bad quality videos negatively impact consumer perception. So, only produce HD-quality videos.
- Be up-to-date with your video content ideas. If it feels overwhelming to do all this yourself, contact a local SEO company in Toronto like G Web Pro. We will assist in optimizing your content for improved ranking.
5. Use Local SEO for Better Search Results
‘Pharmacy near me, ‘restaurant near me’ – how often do you do searches like this? Since the pandemic started, consumers have taken to ordering their needs from local suppliers. So, it can be assumed that local SEO will continue to be effective in online marketing next year. And this habit will continue to be practised as the behaviour becomes ingrained. So, focus on local Toronto SEO to stay relevant and rank high in the Google algorithm.
Contact G Web Pro today to make it happen. We know that SEO is evolving daily. We identify and incorporate these changes into our strategies to stay on top and be prepared for what comes in 2022. We are available to help with any query or assistance.